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SDGC25

Business Transformation
By Design

Service Design__
Global Conference

Dallas + Online

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Oct. 15 – 17, 2025

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Oct. 15 – 17, 2025

Dallas + Online

A three-day conference at the intersection of service design, technology, and business

Discover how service design drives innovation and transforms modern organizations at SDGC25.​
 

Set against the vibrant backdrop of Dallas, immerse yourself in groundbreaking ideas, hands-on strategies, and meaningful connections. Engage with industry pioneers, explore cutting-edge approaches, and gain insights to propel your organization forward.​​

“I think SDGC is a great group of people with so many different perspectives with so much expertise and knowledge. I didn’t expect how global and international this crowd would be."

Andrea Goebel
SENIOR DIRECTOR, SERVICE DESIGN, IBM iX

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The Service Design Award 2025 is now open!

We're inviting professionals, agencies, organisations, and students from across the globe to submit their most impactful service design projects for the Service Design Award 2025.
 
This year’s final deadline is 31 July 2025. Don’t miss the opportunity to showcase your work on a global stage!

Want to attend SDGC25,
but not ready to buy tickets?

No problem! Sign up for the SDN newsletter below and you'll be the first to hear about ticket discounts, speakers, and more.​​​

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Please note: Signing up for the newsletter does not reserve your spot for the conference.
Tickets are only guaranteed upon final purchase. Check out our ticket discounts

Heads up: SDGC2025 will be held during a busy month in Dallas, so we recommend booking your accommodations early to secure your stay

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