Annika carries a torch for trustworthy and ethical technology. She has become a voice advocating for responsible and sustainable development of technological services, while still being passionate about all the amazing things that tech and AI can do for us. During the last few years she has worked on cutting edge AI services in the healthcare sector that have been taken into use at hospitals and research institutions around the world. Most recently she has been working on a groundbreaking green technology within the construction industry.
As a digital designer at Nitor, a digital engineering company based in Finland and Sweden, she has carved out a lead position as an Ethical Expert and she is often asked to do talks on the topics of trustworthy technology, AI and the ethical debt in digital services. She utilises speculative and critical design to flex the ethical muscle and to catch at least some unforeseen and unwanted consequences of digital services.
Annika was one of the key contributors to the 2024 Teaming with AI whitepaper, bringing her knowledge of ethics of AI into the mix.
Before she jumped ship and became a full time designer, she had a 16 year long career as a journalist working with visual news presentation and developing new concepts for both print and online products in Sweden and Finland.